Charity Fundraising by Philanthropist Sterling Joyce

Welcome to Sterling Joyce’s charity fundraising information website.

In Northeast Florida, Sterling Joyce is a living legend. His cool style and easy manner magically brings together people from all walks of life: Jacksonville Jaguars players, pro golfers, entrepreneurs, blue and white collar workers, musicians, artists, surfers, politicians, students, spiritual leaders…anyone and everyone can be found at Sterling’s parties. And a good time is always had by all!


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Sterling is not only the much loved, dapper maitre’d of the historic Casa Marina in Jacksonville Beach; he is also a tireless philanthropist. Throughout the year, Sterling brings joy to many under-privileged families in Jacksonville by helping charities, such as BEAM (Beaches Emergency Assistance Ministry), raise funds and collect food and supplies desperately needed by our friends and neighbors who are facing economic hardship.

Over the years, Sterling has organized some of the most memorable charitable events in Jacksonville and, thanks to your help, many local children have a gift to open at Christmas, and their families have food on their tables year-round.

For more than 15 years, Sterling has been an important fundraiser for BEAM, which helps needy families with utility bills, rent, jobs, and food.

In addition to BEAM, Sterling is also a longtime fundraiser and supporter of the annual toy drive for Toys for Tots among other local charities. The charity receives truckloads of donations each December thanks to Sterling’s annual birthday bash at the Casa Marina in Jacksonville Beach.

This year, Sterling’s birthday party fundraiser will feature a Crimson Cheer theme and will be held Wednesday, December 13, 2017 at the Casa Marina.

But, be sure not to miss Sterling’s Little Black Dress themed pre-party fundraiser benefitting a local charity. The pre-party will be held Wednesday, December 6, 2017 at Shim Sham Room (Jacksonville Beach) from 6-10pm.

While Sterling’s parties are known to be a great place to have fun, make new friends, and reconnect with old ones, his fundraising efforts don’t stop when the lights are turned off and the bars close. Sterling doesn’t stop giving, so he’s asking you to do the same.

None of this can happen without you! Each donation, however small, will put a smile on a child’s face and will help make the holiday season, and every season, a little brighter for someone in need.



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